More reasons to love, nay, worship, the Google. It's most recent paradigmatic shift move was to quietly purchase off-line ad space in a number of magazines, including PC Magazine and Maximum PC and then reselling the space to their AdWords advertisers, using their discounted long-term bulk purchasing power to sell, for instance, a stand-alone 1/4 page ad for 3 g's instead of the 5 it would cost the advertiser on their own. Pretty freakin awesome I say, cut those congloms off at the knees. Can Google get any better? Yes, and it will continue to do so. Anyone who says otherwise is just poo-poohing and sour grapes. When the Model-T came out, many declared car "just a fad." So don't be that guy. Get with the Google.