American Apparel Exploits Old People

American Apparel, in obvious response to the fervent backlash over their employ of barely-legal-esque models, 180°ed and released this ad exploiting "barely-alives." Found on the back of The L Magazine. Hope this doesn't herald a campaign of grammies lolling around pastel condos in colored underwear, vertically-integrated and logo and sweatshop free as they may be. A friend asked what was so bad about the original AA ads. Answer: a company cannot bill itself as progressive but then use recidivist ad tactics. The outcry emerges not from a feminist perspective, but gestaltist.