Throwing 5 words out the proverbial car window, LA's KNZ 1070 has posted billboards with 100+ words. The talk radio station gets away with the long copy format because the traffic gets so wretchedly slow that it often comes to a standstill. The boards are pretty funny too, creating the voice of an imaginary extremely annoying car companion, the exact person you might want to shut up with some nice talk radio. Fantastic. Other board here. Via Adrants, one of whose commenter's informs that "Jim Garaventi did the "stuck-in-traffic, long-copy-billboard" concept about, oh, ten years ago." Who cares, it's still good. Agency: Wong Doody.