Soccermoms Go Boom
People decry the use of shock tactics in advertising but while lambasting banal beer ads they neglect to mention the most fiendish manipulator: Public Service Announcements. Take this UN sponsored ad for StopLandMines.org. It involves a nice white soccer game and their moms. Do the math. Hi-bandwith. Low-bandwith. Via Werbeblogger.

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