There's a Mastercard quickpay campaign in New York right now. It leverages the long running "gushy emotion: priceless" campaign. The one pictured says "Lollipop: $1. Lickety-quick: priceless." I'm not feeling the wordplay or the essential promise, but am feeling the idea is forced. What do you think? Here's another one, "Fly-Swatter: $3. On-the-fly-swatter: priceless."