From the Hanasiana blog: Jim Hanasiana wrote, "a story about so-called alternate reality games (ARGs) for the January issue of Creativity, which is out now. For the uninitiated, ARGs are complex, narrative games that start online but usually spill out into emails, instant messages, films, faxed message, phone calls, and live events. So far, most of the high-profile games have been sponsored by marketers, from Warner Bros.—which sponsored the seminal ARG “The Beast” to promote the movie AI—to Audi, which sponsored last year’s “The Art of the Heist.” People [Jim] interviewed for the piece include Sean Stewart, the sci-fi writer who is part of the team at 42 Entertainment that created “The Beast,” “I Love Bees” (for Microsoft’s Halo 2), and “Last Call Poker” (for Activision’s Gun); Steve Wax and Mike Monello of Campfire, who developed “The Art of the Heist” with ad agency McKinney + Silver; and Steve Peters, founder of the Alternate Reality Gaming Network (ARGN). [Jim thinks] ARGs are interesting, not just as someone who covers advertising, but as a writer. When the novel goes, what then? What’s next for storytelling? Stewart, who is the author of eight novels and winner of the 2000 World Fantasy Award, had this to say when [Jim] asked him to compare working on novels to working on games:
Right now, this art form is more exciting than novels. If I had to choose, I’d do this, and I don’t say that because of the paycheck. I honestly believe that the gods, in their infinite mercy, looked down and gave me a chance to be at Kitty Hawk, to be in motion pictures in 1905, to be at a place and a moment in time where something extraordinarily exciting was just getting off the ground.
The full article is here, but requires a subscription. If you already subscribe, or receive Creativity, check it out. Interestingly (or perhaps ominously), the new ARG on the block—Methargo (which appears to be unsponsored)—revolves around a mysterious “new marketing” firm where the employees are dropping like flies."
Incidentally, none of the adcritic.com logins at bugmenot.com work - - something somebody nice somewhere should rectify...