Grand Central Terminal was defaced on December 3rd by Starbucks. For a few hours, a holiday themed ad with a garish 1-800 number where people could call and here a jingle that went with the ad, scarred this historic landmark. By Sunday morning, the several meter high ad was gone, because it had been a projection executed by Neverstop, a guerrilla marketing team hired by W&K, according to Newsday.com. Various historic groups decry the effort, asking if our national treasures are now for rent. According to the law, however, advertisers only need permission when the ad is permanent. For now, the balance is in the guerrilla's favor, but all it takes is one guy doing an "experiential" for Crest Whitestrips on Mt. Rushmore... Photo: Eric Giberson.