This movie portrays an exciting extension of the whole "soccer balls shooting out of billboards" crap. Before the launch of the 2006 World Cup match ball, Kiwis get to strap themselves in a giant Adidas soccer ball and get bungied up and down several hundred feet. "Adidas: Be the Ball" is what the effort is called. Agency: TBWA, New Zealand. Now if they only let you get strapped inside a a jumbo muffin that you ate your way out of.