The "Everyday Sneakers" "movement" by Courir specialty sneakers shops has released this "viral" site with a "funny" video featuring Mr. Takeshi Mushido proposing businesses let their employees wear sneakers everyday. The first part is a dry business show. Then Mushido busts out a sneaker rap. The sneakers look pretty cool but perhaps not good enough to fly to France to buy them.
Adland: "The Advertising Standards Authority has banned its first internet viral ad. The watchdog said the images in the advert for Midway Games' Mortal Kombat campaign titled Blood on the Carpet were offensive and irresponsible. The ASA said it
had had one complaint and that the advert was irresponsible, since it
glorified violence and some scenes could be emulated.The ASA said the ad showing a man's heart being ripped out and another being decapitated caused distress and serious offence." Question: How do you "ban" a viral ad?
Adrants: Spoofing its own "UnAustralian" ad featuring Sam Kekovich, BMF Australia, in its Christmas card, tells advertisers to "increase the size of your budgets, decrease the size of your logos, make better ads and make sure you put me in them." Kekovich says he's sick of watching bad advertising such as singing
families in breakfast commercials and women having orgasms to sell
shampoo and says "you don't have to make ads dull enough to sedate
hyperactive Australian Idol contestants just to sell your products." To explain the power of good advertising, Kekovich tells marketers,
"Take my lamb ad. It won loads of awards and sold shitloads of lamb."
And to those in charge of business, Kekovich says, "the
research-driven, penny-pinching, logo-loving CEOs out there may
disagree with me but they can get stuffed." Merry friggin Christmas. Give it a watch.
Vote Chris Christmas Rodriguez to replace Santa this Christmas. This 70's retro don of xmas is back to put a smooth smackdown on your tinsel-talk. The videos first appeared in 2000 as a Mother video Christmas card. Thanks to the fine folks at adland.
In this viral vid, The Full Monty meets Google Maps and old ladies. Hilarity ensues. Unsure if this is for reals or aspec. Regardless, it's funny and well-produced. Background info, anybody? Via NinjaMarketing.
Maverick's viral vid for Prince of Persia reaches its dramatic third act. A live-action hefty bloke learns how to play, for reals. Wall-climbing + blood + fat guy = comedy. Lauded director Phil Trail directed the films.
Adland offers up part two of their Advertising Tutorial Series. This week's lesson: The Viral. While not as funny as their radio post, there's still some warm goodnesss: "Be sure your brand sponsors the fantasies of blokes who obviously don't
get out much or ideas that have absolutely no relevance to the brand
and could easily be used for any other by simply replacing the logo at
the end. Virals don't need to build on established brand equity...When creating your viral ad be sure the concept has been rejected as
not good enough for regular TV commercial. Or too wild for regular TV.
Or too disgusting. As long as it's on the far end of the spectrum,
you're good to go...Another cheap and easy idea is to get brands to sponsor a pole dancing
club and webcast it. Tonight Tricia all the way from Essex performs
courtesy of Wet Wipes...When first seeding your viral, however, you have to pretend you got the
link from a pal and you have no idea where he/she got it. And don't
forget to put that "FW:" in the subject line of your "seedmail."
At notmynumber.com you can retrieve a local phone number to give to schmucks trying to pick you up at bars. I've heard of this before but now its got branding. If you call the number, (917) 779-9569 for new yorkers, some annoying girl comes on, disses you, and mentions Budweiser, Michelob Lite, Desperate Housewives and the Nick and Jessica show. Duped fellas, have hope, at least you didn't waste your time pursuing an unwitting word-of-mouth marketeer. Via Agenda Inc.
Adobe has raised the sails on a new viral marketing initiative aimin' to let loose a broadside in all them scurrilous corsairs hellbent on illegally plundering their software booty. Basically, they're going to shame you into submission. Plug the secret coordinates of copydetected.com into your astrolabe to see what the timber shivering is about. Via Adverblog.