A Backpack to Die for

Line: "Built to Resist." From "Best Rejected Advertising Volume 3." The ad was rejected by France's Association of Professionals for Public Responsibility,  "because of an alleged violent content." I would've rejected it because the tagline doesn't really make sense with the image, better to have no line. As it stands, the promise is you resist a violent attack but you die and your backpack becomes someone else's trophy? Maybe the backpack is a collaberatuer, yes/no?