Google Wants to Dominate Madison Avenue, Too

There was a big ass NYT article on Google this weekend, lauding its megalithic powers and forecasting a glorious future where Google might become the clearinghouse for all ads. Centered foremost was Google's ad delivering technology. "It is a wonder....For every page...more than 100 computers evaluate more than a million variables to choose the advertisements in its database to display - and they do it in milliseconds," reports NYT. Even so, currently context ads for golf products and Babyphat on The Spunker's textad bar...? Might be wise to hold off on Google's interest in mechanizing television ad buying. "We'll return to Discovery's Wild Wild Wild Kingdom after a brief message from our Google sponsor, the NRA."