"When Maxim was first introduced in Russia, some citizens with an agenda
began vandalizing the signage. Fine, said their agency, and designed
the new billboards to look as if they already have been vandalized. The
signage was left alone. The spray-painted copy in red reads: "Shame!"
and "Lewdness!" The copy at the bottom reads: "A misunderstood magazine
about quiet family values." (Billboardom)
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