Interference Inc. used hundreds of wild-posted mirrors as attention-getting posters in their latest guerilla initiative in Chicago, LA, New York and SF for Women & Co. Lo-fi, personalized, "real life motion video" - Love it! The mirrors were branded with such lines as "You look like a million bucks. Does your retirement account?", You're one of a kind. Is your financial plan?" and "That smile would go great with a financial future." Supporting the mirrors are street team squads handing out likewise branded compacts. By the by, Interference has a Parisian counterpart, Marketing Alternatif. Spotted at Billboardom, with additional info from Ad-rag.
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