What is it? A nice viral that tries to create that very same mystery. Two guys go around with the letters "it" in various talk show parodies (the Mexican and the Japanese game show are the best). So again, what is it? Is it everything you ever wanted? Mmm wait a second...IT. Ebay just bought Skype. IT is an acronym for internet telephony. So in roughly 12 hours my bet is we'll see what Ebay 's Skype plans are. Ding! Spotted at ad-rag. Agency: BBDO.
UPDATE: "it" as "it" turns out, is just a way to encompass everything available on ebay.com. The microsite now functions as a window dressing for the ebay search box. That's the third strikeout in about a week, I should probably stop crystal ball gazing, but it's too much fun.
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