Tchotchkes are one of two important industry health indicators at conferences. The second is booth beauty prevalence. Concentration was low at this year's Ad:Tech, as Adrants also points out. Left is one of the premier examples. There was only one other booth with notable booth beauties. These girls are to be distinguished from normal attractive woman manning booths because booth beauts have only lure function, not "talk about how we can scam people on the Internet" function. Whatsnextblog notes that tchotchkes are also on the poo side this year. Is this a warning sign for lead-gen/win a free ipod/"opt-in" consumer lists/textmessage spamming/spamming spamming spamming? Here's hoping.
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