Cruise Hires New Publicist

"Tom Cruise has hired a new publicist to replace his sister, Lee Anne DeVette. Publicity for Cruise and his production company will now be handled by Paul Bloch of the PR firm Rogers and Cowan," reports the BBC. Darnit! I suppose that's the end to Tom's electrifying Oprah appearances. It will be interesting to see how quickly they whip him back into shape and whether the new form will retain some of the wobbly elasticity of his summer of public relations apocalypse.