Ernie Schenck's 31 Vows of Creative Chastity

Ernie Sheck, in the vein of Dogme 35, offers his 31 rules for creatives in his latest CA column. Here are five: "8. Art directors will not be permitted to use Photoshop until an actual concept has been determined. 16. Audible groans when being asked to do radio is off limits. Radio only sucks because you’ve made yourself believe it does.  21. Every creative will be required to go through an entire day once a week without saying the word “viral,” unless you’ve recently been on a float trip down Ebola River. 25. Copywriters shall glue their laptops shut for a period of one month during which they will reacquaint themselves with a pad of paper and a No. 2 pencil. No, not a pen. Not a Pentel. A pencil. 27. No copywriter shall own a thesaurus. There is no fancy word in a thesaurus that is better than the simple one that just pops naturally into your head." (via Adpulp). re: #25: The Internet springboards brainstorming. After the springboard, yes, close the laptop and pick up the pencil. #27: It's not finding the fancy word but the more efficient word.