HOWTO Make a Viral

Adland offers up part two of their Advertising Tutorial Series. This week's lesson: The Viral. While not as funny as their radio post, there's still some warm goodnesss: "Be sure your brand sponsors the fantasies of blokes who obviously don't get out much or ideas that have absolutely no relevance to the brand and could easily be used for any other by simply replacing the logo at the end. Virals don't need to build on established brand equity...When creating your viral ad be sure the concept has been rejected as not good enough for regular TV commercial. Or too wild for regular TV. Or too disgusting. As long as it's on the far end of the spectrum, you're good to go...Another cheap and easy idea is to get brands to sponsor a pole dancing club and webcast it. Tonight Tricia all the way from Essex performs courtesy of Wet Wipes...When first seeding your viral, however, you have to pretend you got the link from a pal and you have no idea where he/she got it. And don't forget to put that "FW:" in the subject line of your "seedmail."