PSP Street Art

Sony's promoting the PSP with street art. No URL or logo or tagline, just these type of tags. With a brand as big as PSP, the way to maintain cred and expand branding is to shave off bits of your identity and then maximize those components, letting the audience enjoy putting the pieces back together. The scrawls have so far been spotted in Manhattan and Philly. More at Wooster Collective. Agency: TBWA\Chiat\Day.

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