Steve Hall, Zeitgeist, Water Sportsman

Night Agents interviewed Steve Hall of Adrants, (pictured, covering track marks): "NA: Can you tell me, if you’ve noticed significant change in the ad industry? SH: The most significant change would be the gigantic, orgasmic rush toward anything non-traditional out of fear the strategies that have worked for years will suddenly stop working. While things are certainly changing rapidly, it’s not as if traditional channels of communication will be gone tomorrow. Many marketers are acting as if they will and doing stupid things like forehead advertising... Of course assvertising was brilliant!"
Does this mean I should scuttle my plans to promote The Spunker by dressing up as a gryphon and rampaging Manhattan?