Stats for first Blog-only Campaign

Up Your Budget, the groundbreaking first blog-only campaign by a blue-chip client, has generated some preliminary numbers. The four-week drive generated 1,000,000 clickthroughs, 19.9 million impressions on 125 different blogs, garnering 56,446 clicks at a cost of roughly 25 cents per click. The entire effort cost less than a single 30-second spot on a highly rated TV show. $20,000 was paid for ads on 177 blogs. upyourbudget.com currently has 244 links from 89 blogs. (Sources: Blogads, Beyond Madison Avenue, Much Ado About Whatever). Can't wait to see the official case study but the initial results are promising. I predict more intelligent campaigns  like this for Q1 '06. We need more groundbreaking crazy PR people like B.L. Ochman to midwife the medium. Viva!