The Fenske is in the House!

After 10 years of living in a van down by the river, Mark Fenske has come indoors. The 51-year old ad vet will return to Wieden + Kennedy with Coke's iconic campaign as his first assignment. "I said yes to Dan [Wieden] on the basis of his asking," said Fenske from his office at VCU Adcenter in Richmond, Va., where he's been teaching since 2000. "He asked me what I'd been doing, and I told him I've been working freelance gigs; it's just that no one can sell what I write. He looked at me and said, 'I can.' " [via, via]  Hopefully Mark will update the Coke's image more than his blog.