The Power of Dreams

The new Honda campaign, "The Impossible Dream" from Wieden&Kennedy is out. It continues the "transition between every kind of engine Honda makes" motif and ends with a Re/Max rip, all intertwined with a patina of 70's cult film aesthetic, the kind that might play on a warehouse wall at an underground dance party. Welcome to Optimism says, "The two minute spot will be supported by 10 second spots, press ads, a booklet explaining the dream behind each product, and a website explaining more of the story." What do you think?