The Tipping Point: Ragged Fox Collars

In Malcom Gladwell's gripping tale of greed, intrigue and prophecy, The Tipping Point, "DeeDee Gordon" of the Lambesis ad agency cool-hunts elusive trendsetters to oracle what's hot or not and incorporate her findings into Airwalk's shoe campaigns. Now you can peer over the shoulder of a Finnish DeeDee Gordon and see what's poppin' in the street styles of Helsinki. As witz observes, it's "disturbingly similar" to Williamsburg.