W&K Recruits for School of 12 With Secret Book

In an Up Your Budget kissing cousin stunt, Wieden + Kennedy 12, a hands-on advertising school, has conspicuously hidden 300 copies of their year 1 yearbook with creative types around the U.S. Instructions for application are inside the book and can be gotten no where else. Says Adrants: "Those that aren't lucky enough to be friends with Sagmeister or John Stewart (apparently two of the folks the book hidden with) can visit the school's website and get clues as to the location of the hidden copies." Or you can visit the message board here and nicely email any of the people offering to share copies.