Blogging Doubles Sales

For the bean counters, put this in your abacus: Hugh Mcleod says his blogging work for Stormhoek wine doubled sales in less than twelve months. Asa Bailey viral ad agency, whose clients include Saatchi and Saatchi, General Mills and Proctor and Gamble, says in the comments here they "are planning loads of blog campaigns for 2006." (Let's just hope they don't involve hijacking Gawker.nz and BoingBoing.co.uk...) Undoubtedly, many others are as well. Starry-eyed prognostication: by mid '06, buyouts of Blogads entire inventory will be common. As corporate stumbles towards the medium, so will ninny-headed nitpickers. Bloggers will rebuff the inevitable attempts to influence editorial. Those that don't, and there will be a few, will be quickly outed and ostracized.