There's a Mastercard quickpay campaign in New York right now. It leverages the long running "gushy emotion: priceless" campaign. The one pictured says "Lollipop: $1. Lickety-quick: priceless." I'm not feeling the wordplay or the essential promise, but am feeling the idea is forced. What do you think? Here's another one, "Fly-Swatter: $3. On-the-fly-swatter: priceless."
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Mean comment. True comment. Like comment.
Posted by: Ben Popken | 01/05/2006 at 09:46 AM
they're complete ass. one out of 30 remotely make sense. did they have an art director work on this or a dead blind guy?
Posted by: I'm not Rubes | 01/03/2006 at 11:07 PM