Super Bowl Roundup

'Dern Superbowl ads rounded up. Black underlines lead to videos. All videos here at Google video.
Godaddy: Edited together at the last moment. After all the hype--whatever. The *uncensored* version is still tame.
Burger King: Scrumptious but didn't completely satisfy. Just like fast food. Have the commercial your way at the whopperette's site. They'll be releasing the "more mayo" version on February 8th and the "extra cheese" on Feb 14th.
CareerBuilder: One of the best spots. Spot on. Introduction of jackasses was a good twist.
Budweiser: Mostly boring except for the streaker spot. I didn't understand the one where the horse decides to pull the beer truck on its own. The fan one where everyone turns their cards to make a Bud and a glass and then pours it in the glass and everyone goes ah - a yawner. We know this is all done in CGI so there's no magic and you're left thinking, who are these ninnies with their hyper-coordinated placards?
Cadillac: Super sweet production values. However, it all got ruined because they put up the disclaimer "2007 model shown" before it actually got shown. It's supposed to be a tease, fellas, couldn't you have waited a few nano-seconds?
Fabio: Fabio hair gel or something. Gayitudinous Maximus. The Third.
Degree: We've already seen Stunt City a whole bunch but it's stays strong, long after initial application.
Ameriquest: The airplane awkwardness. Funny setup and punchline but it didn't connect to the brand for me. Sidebar: Does Ameriquest offer insurance if you fall off the Mile High Club?
Emerald Nuts: Dumb. No one cares about your nutty anagrams anymore.
Hummer: City stomping robots and monsters falling in love and birthing an H3. Decent showing, okay, you placed. Here's the two's love web site.
Motorala: New small cell phone shoots in from outer space as an asteroid. Millions years later man invents cell phone towers & you can actually use it.
Miller: Touch football isn't hardcore. Unless the stunt models are drunk. Blahh.
Mastercard: We love Macgyver. Macgyver has to buy lots of little things from the convenience store to make his bomb. Funny, self-aware of both brands and dare I say, priceless?
I'm not going to comment on the tv and movie trailers because really, who gives a crap. There's some spots missing but I started the game late and then fell asleep in the third quarter. Sorry, guess I wasn't sufficiently entertained! Go Steelers! Adfreak was good and live-blogged the whole thing. Go VNU! So did Adrants. Go indie blogger barons! So did Adjab. Go crappy AOL blog network! American Copywriter will have a podcast of them watching the whole thing up later today. Go sheep!

Comments

[makethelogobigger]

Yeah, I know, but c'mon, I think they kept him around as an excuse to use the monkees again. Why not find another guy to replace him and adapt the storyline accordingly? It'd still work.

[Ben Popken]

With Careerbuilder, obviously it's because he hasn't used their services yet.

[makethelogobigger]

How's my spelling. Typepad, add in an edit feature PLEASE.

[makethelogobigger]

Only problem with careerbuilder is, if they're so effective, why is he still at the same job?

;-p

Bud Light was the only consistent ones I thought. The rest blended in.

Ok, the BK spot was trying to be a big production-type set piece with an odd twist. But, It jsut didn't have the same oddity established with the King's first spots. There, it was the king being silent. That's creepy. Here, he's like some Broadway show circus freak.

I think it needed more of a twist to it.

I don't care what USA Today says. Losers IMO: FedEx, Diet Pepsi, that STUPID anti-bacterial spot, Toyota Hispanic spot, (the last line by the kid was either an insult or a stupid thing to say for a brand, not sure which).

Winners:
Bud Light
Carerrbuilder (barely)
Hummer

The rest didn't help nor hurt themselves.