TheSpunker - by Ben Popken. Published by Gattaca, Inc.

Ikea Panopticon Returns

New awesome spinny around site from IKEA. Revolve through people in curious activities inside purchasable IKEA environments. The site boasts better stories than before. via.

HYPE.SE. Hardcore Gamers Only

"HYPE.SE. Hardcore Gamers Only." Rockin' ad for hype.se, some kind of ikealand gamers site. Pretty good stuff for this level of online venture. See also Breakout and Space Invaders. Via Reklamfeber. Agency: Forsman& Bedenfors, Sweden

KBC Double Your Income Ads

Crazy funky ads for KBC's "Double Your Income" campaign. Don't be frightened by the Belge talk, it doesn't really matter. Just let the cool images wash over your brain stem. Police and Cleaners. Agency: VVL/BBDO.

O.B. Pulls Your Cord

Odd. From Tom Cole's mouth: "Another freewheel idea we had in the past. We made a display for O.B. tampons that shows a girl who waves her arms and legs when you pull the (tampon) cord. The baseline says : O.B. for more freedom of movement." I'm sorry but yanking a girl's tampon cord is "freewheel?" I think something got lost in translation between here and Ikealand.

Boob Wall Designed

"A Dutch designer has created a wall of fake breasts to help male shoppers buy bras that fit their wives or girlfriends. "When trying to buy a sexy bra for their wife or girlfriend, usually they point to other women in the shop or, when asked about size, they say a 'handful'." The wall consists of rows of silicon breasts in all sizes. By look and touch, male shoppers can work out the right size." Source.

Swedish MTV interstitial Love

As part of The Spunker's celebration of IKEA-land week, here are some juicy new interstitial promos for Swedish MTV. The spots are loosely wrapped around the transmogrative powers of a "MTV Me" popcan drink. Pop music, pop soda. Click the links of goodness:  Hand | Skate | Scary | Change | Rock | Nose | Strange | Pain | Produced by Vardagfilm, which also made this quirky electro-lego-lovin' music video.

IKEA Polskastyles

As penance for disparaging Carsten Bladt, here is a kewl new IKEA ad scraped from Advertising Goodness, a site that's like the new Ad Blather except updates frequenter than your student loan payments. Hey, this hair shirt is surprisingly comfy! Agency: Leo Burnett, Warszawa

IKEA ineffectually manipulates media

Over the e-transom: From: Carsten Bladt. Subj: First off thanks for a nice blog. Body: "Secondly I wanted to send you a tip on something from IKEA in England. It's a pretty heartfelt idea that hits in a good way. Basically the idea is that if you buy IKEA kitchens you save money and can spend extra time out of the office and use your time on other things like family, hobbies and the such. I feel the 30 second spot is well executed and the website has some pretty creative interactives to get you going with all the spare time you get on your hands. Check out the spot and site here: http://www.lifeoutsidework.co.uk Thx. for your time." Uh, what is this boilerplate bullshit? So this site gets checked out and it's...a Valium enema nonthreatening. But who is this m~y~s~t~e~r~i~o~u~s Bladt? The source code for the IKEA site reveals it was "Developed by N�RD ApS - http://www.NoeRD.dk." A search for  "Carsten Bladt" shows only 18 hits, one for a forum message board hosted at  clan.noerd.dk  with several posts by our friendly stranger. Here the trail runs cold, because I can't read IKEA. An image search reveals what appears to be Carsten's homepage. Note the picture (above) of one Sebastian Bladt, wearing  a totally IKEAn tshirt with a mysterious ABI01 imprint. The prosecution rests. Here's your press, Mr. Carsten Bladt: your site sucks, IKEA is a pederast.

IKEA Panopticon

IKEA's new 360° flash site lets you spin around several IKEA environs, matrix bullet-time style. Or would we consider this champagne-cork-time style? Be careful, the site is written completely in Ikea. That is to say, Swedish.