TheSpunker - by Ben Popken. Published by Gattaca, Inc.

These Towels Suck

Nice. Nova *ultra* paper towels. Maximum absorption. via.

Sagem releases ultrathin Mobile

Line: "My301x. The ultrathin mobile." These looks nice! But I wonder, what about the *positive* product benefit? It's so thin that you could dot dot dot... instead of it's so thin you could lose it in deck of cards. Also, I saw this same thing except for I think, cameras, echoing around a few weeks ago. Client: Sagem. Agency: Publicis Conseil, Paris. Creative Director: Olivier Altmann  Art Director: Charles Guillemant. Copywriter: Patrice Lucet. Photographer: Jean-Yves Lemoigne.
Example 2.  and 3.

Mmm, Nike Juice.

Sick. Agency: DDB Paris. Creative Director: Sylvain Thirache, Alexandre Hervé. Art Director: Pierrette Diaz. Copywriter: Mathieu Elkaïm. Photographer: Jean-Baptiste Degez. via.

Bowling for Guerillas

Duval Guillaume transformed various spherical objects around Belgium into bowling balls with stickers to promote bowling and poolbar Overpoort Bowl.
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Play with Durex

McCann-Erickson, Belgium, has a clever and coy way to demonstrate the benefits of their extraterrestrial dildo pods in "Playworld," a female body mocked up like a map of an imaginary theme park. You can visit Tickleland, Exilaland and Orgasland. I just hope I have enough tickets to go on all the rides. Thanks to Dave.

Someone to Watch over VW Polo

New VW Polo commercial by director Frederic Planchon for DDB London. Beautiful. Uses guardian angels without being cheezy. From Shots: "[Filmed] in five days over a two-week period in Rio in December using, apparently, every available stunt man in Rio, and some from Sao Paulo, the spot featured a further 40 actors to play the humans...'We had to make sure that every person and every car on camera had a guardian angel, which meant not letting any stray Brazilians or cars into shot. Full lock-downs on busy Rio streets are very challenging. They like to get where they are going. Personally, losing my computer to a bunch of gun-toting 13-year-olds didn't particularly ease the production process.'" 

Soviets Urged to Strengthen Nipples

"Did you take care of your breasts? Strengthen your nipples by washing them daily with cold water." In the early 20th century a popular belief was that bathing in frigid water was a good way to harden the body, like tempering a blade in flame. Talk about a cold war! More 1900's Soviet ads here. If you click on the gallery pictures you can also send the posters as e-cards to your comrades. via.
 

Durex Condoms Get Rode Roughshod

To promote ribbed and knobbed Durex condoms, in some cities in Belgium condoms were painted on paving stones. Think about reading the message and then riding over it on a bike with no shocks. Agency: McCann Erickson, Belgium. Thanks to Dave.

Shorter, Faster, More Productive

Five classic movies in 30 seconds. Pulp Fiction, Titanic , The Shining , Alien, Jaws  . Angry Alien's been popping these out for a minute but now they're finally catchin' rec from DDB Berlin for VW Fox. They also won Bronze at Eurobest '05. via. 

Heavy Reading for Weighty Topic

To bring attention to the problem of child labor and street children, RMG designed these covers and put bricks inside them. The books were then placed in bookstores. RMG David for Anbu Illam. via.