TheSpunker - by Ben Popken. Published by Gattaca, Inc.

Schweppes Bottles Overtake European Fountains

A new ambient campaign for Schweppes fizzes all over Europe this summer. The Duval Guillaume Antwerp agency plans to fit fountains with the trademark tonic's bottle, "thus illustrating in real life the sparklingness of a Schweppes" (Sparklingness also means effervescence). We wonder whether, likewise, quinine will flow from the spigot?

David Hasselhoff trades in Knight for Pepsi Cap, Rides

How do you like your Pepsi-Cola? How about David Hassel-humped? This asexually lascivious image leered at Flickr user Downunder Dan from atop an Australian billboard and he was compelled to share it with us. Thanks, Dan! Now we can gouge our eyes out in peace and replace them with K.I.T.T's array of futuristic crime sensors. via.

Blush Lingerie Outdoor Campaign Teases

Blush, a German lingerie store, has this fantastic outdoor teaser campaign leading up to its store. Click thumbs to expand. Agency: BBDO, Berlin. via.

Paint it Pink

Pink is the new pink, as L.A.'s new Paul Smith store beautifully illustrates. via.

Dogvertising

To promote Motor, my new favorite alternative ad-free German radio station, Jung von Matt/Neckar washable-sprayed these pooches with the station's call letters and "No Mainstream." Click their Motor FM Player to listen to the likes of Goldfrapp and Clap Your Hands and Say Yeah.

 

Bowling for Guerillas

Duval Guillaume transformed various spherical objects around Belgium into bowling balls with stickers to promote bowling and poolbar Overpoort Bowl.
(click thumbnails to expand)

                               

Space Invader Sneakers

Put ink on these Space Invaders sneakers and tag while you walk. Replace invader with logo of your choice for unique branding opportunity. Cool animated gif after the jump.

Durex Condoms Get Rode Roughshod

To promote ribbed and knobbed Durex condoms, in some cities in Belgium condoms were painted on paving stones. Think about reading the message and then riding over it on a bike with no shocks. Agency: McCann Erickson, Belgium. Thanks to Dave.

Make your Own Subway Sign

Make your own subway sign. Just because there is a deep and yearning need for even more subway disinformation maelstrom.

Quickpay: Priceless?

There's a Mastercard quickpay campaign in New York right now. It leverages the long running "gushy emotion: priceless" campaign. The one pictured says "Lollipop: $1. Lickety-quick: priceless." I'm not feeling the wordplay or the essential promise, but am feeling the idea is forced. What do you think? Here's another one, "Fly-Swatter: $3. On-the-fly-swatter: priceless."